Our team
Alessandro Muñoz JdeS
Co-founder & Partner
Alessandro brings more than 25 years of international leadership experience in travel technology and hospitality, with expertise in hotel sourcing, distribution, operations and commercial strategy. At Enhance Travel Tech, he helps businesses improve distribution performance, identify profit opportunities and use technology to support growth.
During his career at Hotelbeds, now part of HBX Group, he held senior leadership roles across Europe and the Americas, most recently as Digital Sourcing Director. His experience spans both commercial and operational management, giving him a practical understanding of how hotels, intermediaries and travel sellers work together—and where processes, partnerships and technology can deliver better results.
Alongside his industry work, Alessandro teaches e-commerce, customer experience and tourism data analytics at university and executive level. He holds a BA (Hons) in Tourism Management, a postgraduate in Finance and Technology, a double MBAs and a PhD specializing in hotel distribution, with published work on digital intermediation, bedbanks and multichannel performance. This combination of industry leadership and academic research informs his approach to business challenges.
His focus is on turning strategy into practical improvements: stronger distribution partnerships, more effective operations and technology investments that address clear business needs.
